Route Network Route Portfolio New Route Demand Market Health Customer Value Customer Journey Data Ingestion

NEW ROUTE EVALUATION

Enter a city pair to evaluate market opportunity, competition, and fit for Alaska's network.
Pre-evaluated routes: SEA-AUS, SEA-MSP, SEA-BNA, SEA-ATL, SEA-MIA, SEA-JFK, SEA-BOS, PDX-DFW, PDX-JFK, ANC-DFW, SEA-MCO, SEA-TPA, LAX-HNL, and more.
For other pairs, run: python scripts/evaluate_route.py [ORIGIN] [DEST]

ENDPOINT PROFILES

COMPETITIVE LANDSCAPE

CARRIERS IN MARKET

CarrierPaxShareLFDaily DepsAvg Fare

MARKET CONCENTRATION

MARKET DYNAMICS

MARKET SIZE HISTORY

SEASONAL PATTERN (2024)

CONNECTING FLOW POTENTIAL

Passengers currently connecting through hubs on multi-segment itineraries. Potential O&D demand for a nonstop.

TOP CONNECTING MARKETS

FromToPax (10% sample)Avg Fare

CATCHMENT CREDIT TREND

OPERATIONAL CONSIDERATIONS

Factors requiring additional data and stakeholder input before route launch.

AIRPORT OPERATIONS

☐ Gate availability & slot allocation
☐ Tower operating hours (24hr vs limited)
☐ Curfew / noise restrictions
☐ De-icing facilities & winter ops
☐ Airport capacity vs current utilization
☐ Local law enforcement / TSA staffing
☐ Customs & immigration (if intl)

GROUND SERVICES

☐ Ground handling contracts (baggage, ramp)
☐ Catering provider availability
☐ Fuel availability & pricing
☐ Cabin cleaning services
☐ Wheelchair / PRM assistance
☐ Cargo handling capability

CREW & MAINTENANCE

☐ Crew hotel availability & contracts
☐ Crew base / domicile proximity
☐ Maintenance facility (line & heavy)
☐ Spare aircraft positioning
☐ Ferry flight requirements
☐ Crew rest & duty time implications

FLEET & SCHEDULE

☐ Aircraft type suitability (range, seats, cargo)
☐ Fleet availability / utilization impact
☐ Optimal departure time(s)
☐ Connecting bank alignment at hub
☐ Minimum connect time requirements
☐ Red-eye / overnight positioning options

COMMERCIAL

☐ Codeshare / interline partner presence
☐ Atmos loyalty program integration
☐ Corporate contract potential
☐ GDS distribution setup
☐ Marketing launch plan & timeline
☐ Competitive response scenarios

REGULATORY & RISK

☐ DOT route authority / filing
☐ Foreign landing rights (if intl)
☐ EAS / subsidy implications
☐ Environmental / community impact
☐ Insurance & liability
☐ Exit strategy if route underperforms
Items above require airline-internal data, vendor quotes, and operational planning team input. Checked items would be populated during a formal route business case development.

ANALYSIS NOTES